Samuel L. Jackson Reveals The Billion Dollar Career Advice Bruce Willis Gave Him On Set!
In Hollywood, the longevity of an actor’s career is often defined by iconic roles that leave a lasting impact. For Bruce Willis and Samuel L. Jackson, two of the biggest stars of their generation, their career paths have been shaped by such roles. But for Jackson, it was a piece of advice from Willis during the making of Die Hard with a Vengeance in 1994 that set the course for his future.
A Legendary Duo: Willis and Jackson in Die Hard with a Vengeance
The year was 1994, and the third installment in the Die Hard franchise, Die Hard with a Vengeance, was underway. Bruce Willis reprised his iconic role as John McClane, the wise-cracking cop, while Samuel L. Jackson joined the franchise as Zeus Carver, a civilian who helps McClane solve a dangerous and cryptic bomb threat in New York City. The film was a success, and their on-screen chemistry was undeniable. However, it was behind the scenes where Willis shared some crucial career wisdom with Jackson.

Bruce’s Advice: Find a Character That Lasts
In an interview with Vanity Fair marking Bruce Willis’ 70th birthday on March 19, Samuel L. Jackson recalled the advice Willis gave him during their time together filming Die Hard with a Vengeance. Willis told Jackson something that would stick with him for years to come: “Hopefully, you’ll be able to find a character that, when you make bad movies and they don’t make any money, you can always go back to this character everybody loves.”
He further explained with examples: “Arnold’s got Terminator. Sylvester’s got Rocky, Rambo. I’ve got John McClane.” At the time, Jackson didn’t fully grasp the weight of these words. However, it wasn’t long before he realized the profound impact of the advice when he landed his role as Nick Fury in the Marvel Cinematic Universe (MCU).
Samuel L. Jackson Finds His Own Iconic Character: Nick Fury
he path took a major turn in 2008 when he first appeared as Nick Fury in Iron Man. Little did he know that this role would evolve into one of the most enduring and beloved characters in the MCU, leading to a nine-picture deal that would cement his place in cinematic history. The character, who sports the iconic eyepatch, became the cornerstone of the MCU’s interconnected universe, which has grossed over $12.8 billion globally, according to CNBC.

Reflecting on Willis’ advice, Jackson said, “Oh, I’m doing what Bruce said. I’ve got this character now.” This realization came as his role as Nick Fury took on a life of its own, not only in Iron Man but throughout the expansive Marvel franchise.
Jackson’s Take on Success: It’s About Happiness, Not Awards
Despite the tremendous success of his role as Nick Fury, he has never been concerned with chasing awards or accolades. In a 2022 interview with the Los Angeles Times, Jackson shared his perspective on success, emphasizing that he wasn’t “doing statue-chasing movies” and didn’t let the lack of Oscars define his career. He explained, “I’d rather be Nick Fury. Or having fun being Mace Windu with a lightsaber in my hand.”
Jackson’s relaxed attitude toward award recognition has served him well. While Nick Fury may not have earned him an Oscar, Jackson’s love for the character—and his approach to acting—has kept him grounded and fulfilled. He’s built a legacy based on his passion for storytelling rather than the pursuit of accolades.
Marvel’s Growing Recognition at the Oscars
Though he performance as Nick Fury hasn’t resulted in an Oscar win, the Marvel Cinematic Universe has seen increasing recognition at the Academy Awards. Black Panther (2018) marked a major milestone, winning three Oscars. In 2023, Black Panther: Wakanda Forever received even more prestigious recognition, with Angela Bassett winning a Golden Globe for Best Supporting Actress and Ruth Carter earning an Oscar for Best Costume Design.
A Lasting Legacy for Jackson and Willis
Samuel L. Jackson’s career has been defined by iconic roles, and his portrayal of Nick Fury stands as one of his most notable achievements. Thanks to Bruce Willis’ advice, Jackson was able to find a character that not only resonated with audiences but also helped solidify his place in Hollywood history.

As for Willis, his portrayal of John McClane in the Die Hard series remains one of the most iconic action hero roles of all time, and his advice to Jackson underscores the importance of finding a role that can stand the test of time. For both of these Hollywood legends, the key to success lies in the characters they’ve created and the lasting impact those roles have had on audiences around the world.
In the end, it’s not just about the accolades; it’s about the joy of playing characters that resonate with millions and leave an indelible mark on cinema. Bruce Willis and Samuel L. Jackson’s careers prove that sometimes the best advice is simply to play the roles that feel right and bring you happiness, no matter what.